Marketing is storytelling

Are you telling your story clearly and confidently?

Collaborate with marketing strategist Mackenzie Ryan Walters, an author, national award-winning writer, and book ghostwriter.

StoryStruck services

Marketing Strategy

Identify your story and how to start tell it to your intended audience:

Customer research
Storytelling frameworks
Strategy day

StoryStruck services

Media Relations

Communicate with confidence. Our services include:

Crafting talking points
Writing your story
Communicating with media

StoryStruck services

Book Ghostwriting

Leverage your expertise with a book. We ask, you talk, we write.

Book outlines
Ghostwriting
Self publishing

Start today

Mackenzie Ryan Walters

✓Author

✓Professional writer

✓Award-winning journalist

✓ Editor

✓ Marketing strategist

About Mackenzie

Tried to write your business book, but can’t get it done?

Maybe you took a class. Or hired a coach. Or wrote a chapter. But your manuscript is still on the horizon.

You know all the benefits of a business book. It opens doors. Positions you as an expert. Increases your visibility.

Your book, in the hands of the right people, could substantially grow your business.

But let’s face it. The odds are already against you.

More than 80% of people want to write a book.

Only 1% ever publish.

Look at your calendar. You are already busier than most.

You’re a business owner. A leader. Your list of “priorities” stretches around the corner.

Do you even have time to write a book?

Your kids want to see you. Your husband or wife already thinks you work too much. Even your dog wants more attention.

Do you want to know a secret?

A secret no one talks about, but everyone in the publishing industry already knows?

A secret that makes sense once you acknowledge why great leaders surround themselves with smart and reliable people.

They delegate.

They don’t try to do everything themselves. They know they can’t do everything themselves. Instead, they focus on their strengths and priorities.

They hire a ghostwriter.

You’ve probably read dozens of ghostwritten books and never realized it. Books by leaders you follow and respect.

Somewhere between 50% to 90% of business books are ghostwritten.

Surprised?

Don’t be.

Did you really think they had time?

They probably don’t do their own taxes, either.

Learn more

Marketing strategy and services

Not sure what to do to grow? Engage with our marketing strategy and consulting services. You’ll walk through a proven process that weaves storytelling into your strategy:

Marketing research and review: We’ll look at your current communications and marketing collateral, as well as marketing data and analytics
Team assessment: Do you have the right people in the right place? We identify your team’s strengths and how to best engage in the iterative and creative process of marketing and communications
Strategy day: Set a full day aside and bring your team around your strategy with a collaborative, teaching-oriented process. It’s one thing to come up with recommendations, it’s another to create buy-in, excitement, and team alignment.

Learn more:

For businesses

For nonprofits

Client testimonials

“The suggestions StoryStruck offered based on the research they conducted gave us a lot of things we could implement immediately and also see immediate results from."

— Kelsey Smith
ABI Marketing and Communications Director
Association
“If we were going to spend our money correctly and get what we wanted out of it, we had to make sure the messaging was correct and in the format that our target audience wanted to receive it.”

— Logan Galloway
Vibrant Insurance Marketing Manager
Professional Services
"StoryStruck's research helped us come up with a plan for what each customer segment was looking for in order to get their business, whether a distributor or end-user. That was the greatest benefit.”

— Chad Hoppe
Portolite Pitching Mounds Owner
Manufacturer
“I really do believe in the power of story. I wanted to understand the struggles of our target audience and how we can assist them in that. It really resonates and helps bring clarity and succinctness to our messaging.”

— Kendra Erkamaa
Triangle Financial Services President and Financial Advisor
Professional Services
“StoryStruck created a comprehensive marketing plan for our organization that is repeatable and easy to understand for people like me who don’t have a marketing background. It's transformed how we're doing marketing.”

— Aaron Neely
Executive Director of Homeschool Iowa
Association

Get Started

Marketing is storytelling

Are you telling your story clearly and confidently?

Collaborate with marketing strategist Mackenzie Ryan Walters, an author, national award-winning writer, and book ghostwriter.

Marketing Strategy

Identify your story and how to start tell it to your intended audience:

Media Relations

Communicate with confidence. Our services include:

Book Ghostwriting

Leverage your expertise with a book. We ask, you talk, we write.

Mackenzie Ryan Walters

✓Author

✓Professional writer

✓Award-winning journalist

✓ Editor

✓ Marketing strategist

Tried to write your business book, but can’t get it done?

Maybe you took a class. Or hired a coach. Or wrote a chapter. But your manuscript is still on the horizon.

You know all the benefits of a business book. It opens doors. Positions you as an expert. Increases your visibility.

Your book, in the hands of the right people, could substantially grow your business.

But let’s face it. The odds are already against you.

More than 80% of people want to write a book.

Only 1% ever publish.

Look at your calendar. You are already busier than most.

You’re a business owner. A leader. Your list of “priorities” stretches around the corner.

Do you even have time to write a book?

Your kids want to see you. Your husband or wife already thinks you work too much. Even your dog wants more attention.

Do you want to know a secret?

A secret no one talks about, but everyone in the publishing industry already knows?

A secret that makes sense once you acknowledge why great leaders surround themselves with smart and reliable people.

They delegate.

They don’t try to do everything themselves. They know they can’t do everything themselves. Instead, they focus on their strengths and priorities.

They hire a ghostwriter.

You’ve probably read dozens of ghostwritten books and never realized it. Books by leaders you follow and respect.

Somewhere between 50% to 90% of business books are ghostwritten.

Surprised?

Don’t be.

Did you really think they had time?

They probably don’t do their own taxes, either.

Marketing strategy and services

Learn more:

“The suggestions StoryStruck offered based on the research they conducted gave us a lot of things we could implement immediately and also see immediate results from."

“If we were going to spend our money correctly and get what we wanted out of it, we had to make sure the messaging was correct and in the format that our target audience wanted to receive it.”

"StoryStruck's research helped us come up with a plan for what each customer segment was looking for in order to get their business, whether a distributor or end-user. That was the greatest benefit.”

“I really do believe in the power of story. I wanted to understand the struggles of our target audience and how we can assist them in that. It really resonates and helps bring clarity and succinctness to our messaging.”

“StoryStruck created a comprehensive marketing plan for our organization that is repeatable and easy to understand for people like me who don’t have a marketing background. It's transformed how we're doing marketing.”

StoryStruck Marketing