StoryStruck Marketing accepted into 10,000 Small Businesses program

WEST DES MOINES, IOWA — StoryStruck Marketing has been accepted into the prestigious Goldman Sachs 10,000 Small Businesses program, which is hosted in Iowa through a partnership with Des Moines Area Community College.

“I’m excited to participate in such a rigorous small business program to advance not only StoryStruck’s impact in the Midwest, but also to gain a deeper understanding of the small businesses we partner with,” StoryStruck CEO Mackenzie Walters said.

Founded in 2019 by Walters, a national award-winning journalist, StoryStruck Marketing connects the craft of journalism with the practical needs of businesses by developing a marketing strategy around an organization’s story.

With a sharp focus on customers — or a company’s audience, as Walters like to call them — the agency develops unique customer segmentation, messaging approaches and content marketing. The agency follows a three-step approach: First, discovering your story through strategy; second, creating collateral needed to tell it well; and finally, offering done-for-you services such as social media, case studies and newsletters.

The 10,000 Small Businesses program was designed by Babson College, the nation’s top-ranked entrepreneurship school. Curriculum focuses on practical business skills for small business owners. The selective program is delivered to participants for free.

“The truth is, small businesses are the backbone of our economy,” Walters said. “I’m thrilled to be part of a program that aligns so well with StoryStrucks’ mission and vision: To strengthen businesses and nonprofits, and to support a growing and thriving Midwest business sector.”

StoryStruck Marketing uses journalism techniques to identify and implement customer segmentation strategies for B2B companies. By identifying and targeting their priority customer segments, companies can increase revenue, reduce risk, and elevate customer experiences.

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