StoryStruck to present Customer Segmentation Workshop at ABI Manufacturing Conference
StoryStruck Marketing is pleased to announce that CEO Mackenzie Walters will present a workshop at ABI’s Manufacturing Conference on Oct. 5, 2022, at the FFA Enrichment Center in Ankeny.
Walters’ presentation, “Customer Segmentation: How to identify and target your best clients,” will include marketing frameworks that help guide business owners and marketing directors on identifying their best, most profitable customer groups.
“We’ve found that customer research ultimately saves time and money by applying a proven framework to a company’s unique customer base and product lines,” Walters said. “When you analyze your sales data or review a series of customer interviews, you stop guessing and start making informed decisions.”
A former journalist who’s been recognized nationally and regionally for her investigative stories, Walters believes in the power of customer-oriented research in guiding leaders in making the right decisions for their company and growth stage.
“If you’ve ever felt stuck on making a strategic decision, customer research is the best place to start,” Walters said. “It identifies how your customers view your company and their experience through the buying and service process.”
“Marketing research allows you to understand your customers’ buying habits and expectations, which marketing channels they rely on when researching products, and how they would describe your business to a friend or colleague.”
To register for the conference, visit ABI’s website at iowaabi.org, or follow this registration link.
StoryStruck Marketing uses journalism techniques to identify and implement customer segmentation strategies for B2B companies. By identifying and targeting their priority customer segments, companies can increase revenue, reduce risk, and elevate customer experiences.