Nonprofits can benefit from identifying the audience groups that are most likely to pick up and help carry their mission through partnerships, volunteerism, or donations. Join StoryStruck Marketing CEO Mackenzie Walters at the YNPN Des Moines Storytelling Conference on Oct. 28, 2022.

StoryStruck CEO Mackenzie Walters will present a workshop on marketing research and customer segmentation at ABI’s Manufacturing Conference on Oct. 5, 2022, at the FFA Enrichment Center in Ankeny.

Customer segmentation and target marketing can lead to better sales. Improve your sales closing rate by focusing on your “ideal” customer.