Small donors and online supporters shouldn’t be overlooked as valuable members of a nonprofit community. “The Promise of a Pencil” by Adam Braun describes how he asked college students and young adults to rally around building schools in impoverished parts of the world. He leveraged social media marketing by building a community and relationships that motivates large organizations and major donors to join them as they grew.

Seven tips and takeaways from ‘Thirst’ by Scott Harrison, founder of charity: water, on raising donations through marketing and storytelling

The best personas are based on real customers, and they summarize key findings from your customer research initiatives. This guide helps you understand why personas are your North Star as a marketer, and when and how to use them.

Nonprofits can benefit from identifying the audience groups that are most likely to pick up and help carry their mission through partnerships, volunteerism, or donations. Join StoryStruck Marketing CEO Mackenzie Walters at the YNPN Des Moines Storytelling Conference on Oct. 28, 2022.

Customer segmentation and target marketing can lead to better sales. Improve your sales closing rate by focusing on your “ideal” customer.

If you find yourself asking: “Should I change our business name?” Or, “Does our business name make sense to our clients?” it’s worth digging into it deeper.

Empathizing is human. It acknowledges your customer is a real person, with real feelings of joy, fear or uncertainty. Customers want to be seen, acknowledged and understood.