Nonprofit segmentation can increase the effectiveness of a nonprofit’s fundraising strategy and donor management initiatives. The process identifies similar groups of donors and tailors messaging and communications, building a relationship with current and potential donors.

Customer segmentation and target marketing can lead to better sales. Improve your sales closing rate by focusing on your “ideal” customer.

Email marketing is about more than showing your product on a shelf. It’s an opportunity to tell your business’s story, and your own, through an accessible platform: newsletters.

In a completely ridiculous (but true) example, how a story or narrative can shape a perspective.

Empathizing is human. It acknowledges your customer is a real person, with real feelings of joy, fear or uncertainty. Customers want to be seen, acknowledged and understood.