Watch the webinar, “How to get started with customer segmentation,” which discusses why segmentation is being used to grow revenue, where to start your customer segmentation analysis, frameworks for segmentation, and best practices for customer segmentation research.

Nonprofit segmentation can increase the effectiveness of a nonprofit’s fundraising strategy and donor management initiatives. The process identifies similar groups of donors and tailors messaging and communications, building a relationship with current and potential donors.

The best personas are based on real customers, and they summarize key findings from your customer research initiatives. This guide helps you understand why personas are your North Star as a marketer, and when and how to use them.

A strategic way to grow a company is through customer segmentation. . Once defined, these segments become a north star — guiding business decisions such as marketing, products/service offerings, and customer service or experience initiatives.