Watch the Webinar: How to get started with Customer Segmentation

Marketing today is more complex than ever. How do you reach your customers with the right message on the right channels?

The answer may be customer segmentation, where you identify similar trades, motivations, and buying preferences for your best, most profitable customers.

Segmentation allows you to build a strategic marketing plan or incorporate segmentation into your current plan, creating more relevant marketing and advertising for your priority segments.

Customer Segmentation can improve your marketing if you have one of the following:

• A diverse list of products or services

• A diverse set of clients or customers

• A CRM (Customer Relationship Management System) such as HubSpot, Salesforce or MailChimp.

• Sell both B2B and B2C products or services

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