Small donors and online supporters shouldn’t be overlooked as valuable members of a nonprofit community. “The Promise of a Pencil” by Adam Braun describes how he asked college students and young adults to rally around building schools in impoverished parts of the world. He leveraged social media marketing by building a community and relationships that motivates large organizations and major donors to join them as they grew.

Seven tips and takeaways from ‘Thirst’ by Scott Harrison, founder of charity: water, on raising donations through marketing and storytelling

Nonprofit segmentation can increase the effectiveness of a nonprofit’s fundraising strategy and donor management initiatives. The process identifies similar groups of donors and tailors messaging and communications, building a relationship with current and potential donors.