Small donors and online supporters shouldn’t be overlooked as valuable members of a nonprofit community. “The Promise of a Pencil” by Adam Braun describes how he asked college students and young adults to rally around building schools in impoverished parts of the world. He leveraged social media marketing by building a community and relationships that motivates large organizations and major donors to join them as they grew.

Seven tips and takeaways from ‘Thirst’ by Scott Harrison, founder of charity: water, on raising donations through marketing and storytelling

Nonprofit segmentation can increase the effectiveness of a nonprofit’s fundraising strategy and donor management initiatives. The process identifies similar groups of donors and tailors messaging and communications, building a relationship with current and potential donors.

The best personas are based on real customers, and they summarize key findings from your customer research initiatives. This guide helps you understand why personas are your North Star as a marketer, and when and how to use them.

A strategic way to grow a company is through customer segmentation. . Once defined, these segments become a north star — guiding business decisions such as marketing, products/service offerings, and customer service or experience initiatives.

Email marketing is about more than showing your product on a shelf. It’s an opportunity to tell your business’s story, and your own, through an accessible platform: newsletters.

If you find yourself asking: “Should I change our business name?” Or, “Does our business name make sense to our clients?” it’s worth digging into it deeper.

In a completely ridiculous (but true) example, how a story or narrative can shape a perspective.

Empathizing is human. It acknowledges your customer is a real person, with real feelings of joy, fear or uncertainty. Customers want to be seen, acknowledged and understood.